josephmpickett.com


Resume

freelance copywriter services | freelance newsletter writer | freelance copywriting service | freelance marketing copywriter

Joseph Pickett
jmpickett AT gmail.com

Facebook and Twitter: josephmpickett

Cell: (703) 477-5941

Outstanding Freelance Copywriter, Webmaster, Reporter and Editor

Versatile freelance copywriter and online business owner with international work experience in Russia, content management system experience, 9 years of writing and editing accomplishments in freelance, business and nonprofit environments.

Experience:

2007-Present: Owner of Expertbriefings.com and Laboratoryretreiver.com
  • Market FDA regulatory webinars to pharmaceutical regulatory professionals. Annual revenues for 2011: $75,000.
  • Write and edit marketing text for e-newsletters and both websites to attract regulatory professionals.
  • Provide portal for firms needing contract lab projects completed. Connects them with qualified contract labs.
  • Responsible for all marketing content on both websites.

2003-Present: Freelance Copywriter, Reporter and Editor

  • From 2004-2008, wrote, edited and laid out 4 FDA-related newsletters on freelance basis for Washington Information Source, Leesburg VA.
  • Write effective web copy, SEO articles, blog posts, and news articles.
  • Current clients include jamesallen.com, solsticemed.com, foccuscamera.com, medicaldevicedepot.com, wildfiremarketinggroup.com, and other companies.
  • Completed a 1,000 word article to appear in Assn. of Food and Drug Officials magazine.
  • Highly experienced in writing high quality e-newsletters in iContact, Constant Contact, Streamsend, and Campaigner.
  • Report on regulatory conferences and write 3-5 news stories per month.
  • Rewrite FDA 483 reports and warning letters to inform readers about what FDA is citing companies for.
  • Proofread and edit all materials for newsletters.
  • Write effective direct mail and marketing content for a growing list of clients in private business and non-profits.  

2002-2004: The Long & Foster Companies, Fairfax, Va.

Web Content Specialist

Provided full B2C writing and editing services to the Information Services Department (staff size of 100) and to the Chief Information Officer. Included writing and editing pertaining to Web sites, technical writing, speech writing, letters, marketing and PR.

  • Served as chief writer and editor for www.longandfoster.com and the Long & Foster intranet.
  • Wrote and edited content for Long & Foster's new intranet - fosterville - which uses Microsoft's Sharepoint productivity software.
  • Led public relations initiative for IS Department by contacting our top vendors - Dell, Microsoft, Blackberry, HP - and coordinating press releases and interviews. HP and Dell did promotional videos featuring Long & Foster based upon these efforts.
  • Wrote, edited, and produced the IS Newswire, a monthly online technology newsletter for Sales Associates that provides the latest technology news and departmental updates from the IS Department. Interview key staff for news stories.
  • Accurately edited and updated new L&F intranet with the content management tool SharePoint.
  • Wrote and edited reader-friendly articles for real estate agents about Long & Foster's leading IT initiatives, such as the L&F corporate Web site, wireless networks, Blackberrys, new computer technology.
  • Provided excellent writing/editing expertise for speeches, white papers, and correspondence (for the CIO and also the company president).
  • Wrote and edited all help instructions for the Long & Foster intranet and Internet sites.
  • Provided editorial guidance to real estate agents for their personal Web sites.

 

2000 - 2002: IBM e-Business Innovation Center, Washington D.C.

Content Strategist

  • Developed fresh, exciting, and informative content for multi-million dollar Center Web site projects, ranging from early stage design studies, to midstage prototypes, to final product Web sites. Used AP and GPO style.
  • Worked closely IBM graphics, production, information design, technical and continuity teams to create high-quality sites and to increase recognition of the IBM e-Business brand.
  • Wrote/edited feature columns on emerging IBM wireless technology for Pervasive Computing Online Magazine (on IBM's Intranet Web site w3.ibm.com)
  • Wrote and edited various proposals, statements of work and site guides for IBM clients.
  • Wrote innovative marketing script for MyDoc CD ROM prototype - 25 web pages.
  • Developed editorial content plans for Dow Corning and BlueCross BlueShield proposals..
  • These are IBM projects I worked on:
  • BlueCross BlueShield homesite - www.bcbs.com. The 'Who We Are' page, for which I wrote the text, was praised highly by the client.
  • Dow Corning - www.dowcorning.com. I wrote these sections - EHS, Meet Dow
    Corning, Community, Construction, Leather, Aviation/Aerospace, Plastics.
  • New York State Department of Labor - www.nyadvantage.net. Wrote all
    instructional text, FAQs, and security and ADA compliance statements.
  • MyDoc - www.mydoc.com. This innovative patient-doctor communication. I wrote 75 percent of the site content.
  • BlueCross & BlueShield of Rhode Island - www.bcbsri.com.

1998 - 2000: American Feed Industry Association, Arlington VA

 

Public Information Specialist

  • Led afia.org Web site project, including brainstorming, design, implementation and daily management. Launched October 1999, on time and on budget.
  • Earned 10 percent raise after one year of service.
  • Designed afia.org navigation and content, managed all facets of the Web site with HTML and the E-grail content management tool.
  • Managed and updated feedsearch.com with handcoded HTML. This is AFIA's feed industry search engine with over 300 companies registered.
  • Wrote and edited copy for afia.org and feedsearch.com.
  • Wrote numerous news releases on breaking Association news.
  • Covered congressional hearings on Capitol Hill related to the feed industry and effectively represented AFIA at Hill events and conventions.
  • Researched, wrote, edited FeedGram, AFIA's biweekly newsletter, and AFIA Quarterly, a two-color publication. Circulation of each: 5000. Also laid both out in Quark Xpress.
  • Reported breaking feed industry news on AFIA's Web site, www.afia.org.

1995 - 1998: Peace Corps, Russia

Writing Teacher/Trainer

  • Taught writing in English 20 hours per week in elementary, high school and university.
  • Organized 3,000 book English library for high school.
  • Proofread numerous reports and essays for teachers and students.
  • Wrote volunteer online newsletter.
  • Mastered Russian language.

Education:

  • 12/2003: Current American Writers & Artists Institute student. Focusing on direct mail copywriting. Will graduate from the program in spring, 2004.
  • 11/1993: Ohio University, Athens, OH. Earned Bachelor of Science in Journalism,
    E.W. Scripps School of Journalism, GPA 3.4.
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